Established following. Around 19,000+ members. Paid membership site. Committed backer members. Analytics tracking and referrals.
Higher listing fees and listing add ons. Paid social sharing.
BackerClub markets themselves as one of the "premier backer clubs." This may be accurate because you will certainly pay a premier price for a listing. They charge a standard $349, $449, $549, and $849 for posting on their website and between 1 to 2 emails. You can buy extra emails for $179 each. That being said, they do provide analytics and referral tracking so you can see the benefits of using their club and the reach of their emails. This club is worth trying if your budget can handle it.
BackerClub offers project promotional services for Kickstarter and Indiegogo crowdfunding projects. They provide some information about their club as you work your way through the submission process. BackerClub was founded in 2014 by Mark Baker and Billy Smith. You can google several interviews they have given about BackerClub. In this review, we will walk you through the BackerClub site, project submission process, payments and project fees, and the emails they send you after you submit your crowdfunding project.
The BackerClub Site
The BackerClub site is pretty complex compared to the other backer clubs. It consists of two parts - the front landing and submission pages and the main site which hosts the posted projects. The front page is a scrolling page with different sections linked to the side bar. The project submission links and joining as a member links are also found in this side bar. The submission page funnels into a few different forms and ends at the pricing page where it lists their $349, $449, $549, and $849 fees.
BackerClub doesn't report any member numbers on their site. However, Mark Baker stated they have around 19,000 members. These members have backed around 107 projects each. Their membership system is a double opt-in. You have to sign up with your email address first, confirm it, and link to your Indiegogo or Kickstarter account. After that you have to pay a PayPal membership fee to access the club. They charged us $59 to join. We looked around on a few forums and saw that this membership fee may be lower if you have backed lots of projects. After that you'll have full club access and receive project deal emails.
Submitting a Project to BackerClub
For submitting projects to BackerClub, they provide a Submit Project link in the side bar on the front page. That will bring up the start of the submission form. There's about five steps to get to the payment screen and submit your project.
- Check the box "YES" you have a Kickstarter or Indiegogo project that is live or in pre-launch.
- Enter your name, e-mail address, and project link in the pop-up box.
- Enter your name, e-mail address, and project link again for some reason.
- Finally get to the submission form and fill out your name, email, project link, upload an image, and fill in the reward box. There are also "guarantee" and "special reward" links.
- Get to the payment screen with PayPal links. Here we see that the BackerClub fees are $349, $449, and $549. If you would like your project on the front page of BackerClub or a second email sent to club members, they are an $80 upgrade each now or $179 each later. These also appear to be included in the higher priced packages.
To track your project, you will have to create your own analytics URL with a "?ref=backerclub" ending tag. BackerClub does not offer any integrated tracking or stats so this is the next best workaround to see if the club helps your project. Then simply follow this tag with Google analytics or custom referral tags.
Our Backer Club Rating For BackerClub:
We gave BackerClub three stars as a backer club. This was because they charge $349, $449, $549, and $849 as standard fees for hosting your crowdfunding project plus $179 for extra emails after the first one. It could be worth it if you need to find more backers and your budget can handle it. They do offer some analytics tracking, so you can see how much their members are helping your project. They have good member verification and control for their 19,000 members. They also have paid twitter sharing according to creators who have listed projects in BackerClub. It looks like many successful projects do well in this club.