Reported 69,538 members on email list. Free membership site. Anyone can join by entering their email address (without verification).
No social media sharing. Lack of information, public image, and branding. No email verification. This means they might have 69,538 emails on a list, but haven't verified if they are real or active email addresses. Free membership with no member commitment. They ask for your Kickstarter/Indiegogo login credentials to "sync" your account.
BackerLand is very similar to BackerCity. Check out our case study analysis here:
Are BackerCity and BackLand the Same?
BackerLand is not a club we would recommend. We feel their project listing fee at $249 is too much to pay for the services offered. You get one email to their list of 69,538 supposed users for that price (did we mention they don't verify any of them?), posting on their website, and no social sharing that we are aware of.
They ask your Kickstarter or Indiegogo login information to "sync" your account. Do NOT give them this information. It puts your account and backers at risk.
BackerLand offers project promotional services for crowdfunding projects including Kickstarter and Indiegogo. They do not provide a lot of information up front besides a short FAQ questions page, so you are pretty much on your own when decided to use their services. We found that BackerLand is run by a company called BackerLand Inc based out of Ontario, Canada (see their Terms of Service page), but we could not find any business record or listing. This lack of transparency concerns us. BackerLand also has many similarities with BackerCity. We documented them for you here. In this review, we will walk you through the BackerLand site, project submission process, payments and project fees, and the emails they send you after you submit your crowdfunding project.
The BackerLand Site
The BackerLand site is pretty simple and consists of just a few pages. The front page hosts all of the projects on the site with the earliest one dating back to November, 2015 (date based on Indiegogo completion date). It's pretty long as you can see in this horizontal screen capture. It's also almost the exact same layout at BackerCity's home page. Next, they have an about us, login, FAQ, and project submission pages as well.
They report they have "69,538 Super-Backer Members" (see the submission screenshot in the gallery above). However, we found this hard to believe just like BackersHub and BackerCity. They have a club member signup form, but there is no verification process for email confirmation or reCaptcha. We were able to make multiple accounts just by entering random names, emails, and passwords so, we just added about five more users to BackerLand! It seems silly to say you have that many members when the majority of them (if not all) are bot created without any member commitment.
A small number of dedicated club members will provide more support than 100,000 bot accounts any day.
Submitting a Project to BackerLand
For submitting projects to BackerLand, they provide a Submit Project link in the top menu bar. That will bring up the submission form. Once you enter your information, the submission process is complete. They followup with emails and links to have to you pay via PayPal.
They gave us one payment link in the email for $249.
They also don't sign any emails except for "BackerLand," so we still had no idea who we are talking to or dealing with. We declined to pursue this club any further because we feel that giving a lot of money away to strangers is not a wise choice.
BackerLand Project Syncing
If you do list a project with BackerLand, they ask you to "sync" your Kickstarter or Indiegogo account so they can verify members' pledges. They send you this email asking you to enter your original Kickstarter or Indiegogo account information on backerland.com. This form is not secured using HTTPS and giving your account information to strangers puts your Kickstarter or Indiegogo account, backers, and project at risk. Project creators using BackerLand have reported that BackerLand takes their backing members information to use for their own purposes and to add to their member list.
You SHOULD NOT share your Kickstarter or Indiegogo account information with anyone or log into any other sites with it. ONLY enter your login credentials on Kickstarter or Indiegogo sites and verify that they are HTTPS secure by looking for the green padlock in the address bar.
If a PR or marketing company does need to sync project pledges, they should do this through the Kickstarter or Indiegogo developer API. NOT your creator account.
If you have given out your account credentials, passwords, and login information, please change your Kickstarter or Indiegogo password immediately.
Our Backer Club Rating for BackerLand:
We gave BackerLand two stars as a backer club. This was because they charge $249 as a standard fee for hosting your crowdfunding project and don't have much to show for it. Like BackerCity, there is a serious lack of information about who they are, where they are located, and what they do for your marketing. Whenever there is a lack of transparency with a business, it raises red flags. This usually means that they intentionally do not provide identifying information as to avoid litigation or other legal trouble if they are identified. Most of the users they report on their email list are likely inactive, fake, or bot generated. They also don't have any BackerLand twitter accounts for project tweeting and sharing. Finally, they ask for your Kickstarter or Indiegogo username and password to sync pledges instead of using the APIs. Do NOT give this information out to anyone ever. We think you can get a better return for your money elsewhere with other backer clubs if you are serious about marketing your crowdfunding project.